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Research papers

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
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Citation

von Lanzenauer, Gnädig and Messerli (2007a, March 12). Heidi and the Bollyblog. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/heidi-and-the-bollyblog